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On Page Website Optimization

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Setting up a website for anyone that has been doing it for any length of time is no big deal. In fact it's a piece of cake or is it? What I mean is that sometimes the tasks that we perform very frequently start to become so familiar that we skip steps without even knowing it.

One of my hobbies is woodworking. In any kind of carpentry trade the statistics overwhelming show that more accidents are due to the operator becoming too comfortable with the tools and not focusing enough on the task at hand. In woodworking this could cost you a hand!

Luckily with on page SEO all you will loose is your rankings and of course the income that you would have made from those nice listings in the SERPS!

So with this in mind you may find it worth your time to make a simple check list that will help you insure that your web pages are setup correctly for the search engines. This check list should include...

1. H1 TAG. Make sure the page title is enclosed within H1TAGS.

2. Your target keyword is within the first paragraph and distributed sparingly throughout the page.

3. Use the targeted keyword phrase within the Anchor Text of the page.

4. The page should contain between 400 and 500 words.

5. Sentences should not be exceeding long this will help your readability score.

6. META TAGS, yes still important! The description tag should contain the main keyword near the beginning and should be less than 200 characters, including spaces. Don't waste this space. Write to compel surfers to click. If you have a business that you are looking to also get phone calls put your businesses phone number in the description tag.

7. ALT TAGS. Optimize the images on the page with a accurate description of the image. If you can include your keyword in that description that's great but keyword stuffing the ALT TAGS will hurt your rankings.

8. KEYWORD TAG. Use your main keyword and a few variations like plurals and or misspellings. As you write the copy for your site keep in mind to use variations of the main keyword and keep the copy focused on user benefit. If the mechanics of the on page optimization are in place the search engine robots will be able to read and analyze the relevancy of the page to the keyword that is within the H1 tag.

Last but not the least of importance is the use of a site map. Make sure that you use a site map on all your sites. This provides a roadmap for the search engine spiders to locate and index all the pages of your site.

Je Dunn has been writing articles online for nearly 7 years. Not only does this author specialize in SEO and Search Marketing, you can also check out his latest website on Kitchen Ceiling Lights and Heat Pump Comparisons


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